Michelle Morgan is in her eighth year with the St. Thomas Athletic Department and fourth as the department's Senior Woman Administrator and Associate Athletic Director in 2018. In her role, Morgan oversees the areas of sports information and event management, as well as season ticket operations, sponsorship sales, and revenue generation for the Anderson Athletic and Recreation Complex (AARC). She also serves as the Athletic Department’s liaison to the University's Marketing, Insights, and Communications team and leads external relations, branding, and marketing initiatives.
Through three years as the department's Associate Athletic Director, Morgan has made her mark on Tommie Sports. Most recently, Michelle played a key role in negotiating with the Minnesota Twins organization for the 2017 Tommie-Johnnie Football game to be played at Target Field, as well as securing Oppidan Investing Company as the game's presenting sponsor. She led the planning and execution of all game operations, including fan experience, ticket sales, merchandise and marketing for the largest football game in Division III history. The record crowd of 37,355 outdrew 28 FBS games and 56 of 57 FCS games that same weekend.
Morgan was selected as one of 25 emerging administrators in collegiate athletics, across all NCAA divisions, to participate in the 2017-18 NCAA Pathway Program. A committee of current athletics administrators and past program attendees selected Michelle for a yearlong experiential leadership learning opportunity with the goal to prepare participants to run all facets of an athletics department.
Additionally, she is a Disney Institute trained ambassador for the NCAA's Game Day the Division III Way Program, an Associate Board Member for Positive Coaching Alliance (MN), a member of the NCAA Division III Women's Ice Hockey Committee, and a regional member of the NCAA Post Graduate Scholarship Selection Committee. Michelle has spoken on various panels, including the Veritas Institute's series, "Winning with Integrity," and at the NCAA National Convention about Fan Experience and Game Environment.
In the fall of 2015, Michelle was a part of a St. Thomas team who worked in collaboration with world-renowned Entertainment and Sports Programming Network (ESPN), providing content and interviews for one of its premier programs, "SportsCenter on the Road," which aired at Saint John's prior to the annual Tommie-Johnnie football game.
Also in the fall of 2015, Morgan led negotiations for the very first department-wide athletic apparel contract that went into affect in January of 2016. The agreement outfits all St. Thomas athletes in Nike apparel and also provides equipment and accessories, all through a partnership with Eastbay.
In four years as the Director of Marketing, Morgan played an integral role in increasing attendance across a number of Tommie athletic events. She led the push to implement the first season ticket packages for St. Thomas football and men’s and women’s basketball in 2011. Michelle’s fingerprints are also visible in Tommie football’s attendance, which has ranked among the top 25 in all of NCAA Division III in average attendance during five of her six years. The Tommies have also ranked in the top five in total attendance three of the last five years.
Along with her responsibilities at St. Thomas, Morgan is also an active associate member of the Chicago Blackhawk Alumni Association. Currently serving as the Director of Events, Michelle has spearheaded efforts for a pair of alumni games prior to the National Hockey League (NHL) Outdoor Stadium Series game and the 2017 NHL Winter Classic. In this role, she served as the liaison to the NHL, Minnesota Wild, St. Louis Blues, and the Chicago Blackhawks orginizations for the 2016 and 2017 NHL Stadium Series alumni weekends. Each event, held at TCF Bank Stadium and Busch Stadium, respectively, hosted nearly 40,000 fans for games featuring the organization's alumni.
Morgan came to the University from the Minnesota Wild organization of the NHL, where she served in two different roles from 2005 to 2010. Michelle began her time with the Wild as a Corporate Services Coordinator before moving into the role of Account Executive for Corporate Sponsorships in 2007.
During her five years with the organization, Morgan’s responsibilities included selling corporate sponsorships for the Minnesota Wild, Minnesota Swarm of the National Lacrosse League (NLL), the Western Collegiate Hockey Association (WCHA) Final Five, and Minnesota State High School League (MSHSL) boys and girls state hockey tournaments, as well as negotiated annual suite leases.
Michelle attended St. Thomas from the fall of 2001 to the spring of 2005 when she graduated with a degree in Business Administration – Marketing Management and a minor in Public Relations. She also holds an Executive Masters of Business Administration degree from St. Thomas, which she recently completed in the spring of 2016. A native of Brookfield, Ill., Morgan was a member of the women’s hockey team all four years.
Michelle currently resides in St. Paul.